The ad had sharp graphics (alright now!) and was very noticable, it was well designed and stood out. No problem with that at all, I love excellence being accomplished by the saints. What bothered me was the content of the ad itself. You can tell when a church or ministry's promotional effort has been infiltrated by worldly marketing schemes. The world tells companies to differentiate themselves by "one-upping" themselves against their competitors. (You see where this is going, don't you?) This ad was dripping with that very spirit (small s) with an emphasis on what they do that other churches/ministry don't. To parade yourself publicly in this manner is wrong. Hear me clearly on this: there is nothing wrong with advertising to communicate what you are doing and to invite people to partcipate and explore being part of such an endeavor and community. But to treat other parts of the Body of Christ as competitors can truly be called wrong. It feeds pride and puts the wrong emphasis in the lives of those who are joining to that work.
I don't know leaders at that church so I hesistate to approach them, but I can sincerly say I wept this morning over this. It troubled me that much and, more importantly, it grieves the Spirit (who is a Person) who is building the Church of Jesus Christ. We are to prefer one another, even to the extent of having godly ambition for others in their service of Jesus. To do well, to thrive in seeing healthy marriages and family emerge and participate in the worship of God and in His harvest in our cities. This could have been done so much better, and today we are the lesser for not having done so.
I, therefore, the prisoner of the Lord, beseech you to walk worthy of the calling with which you were called, with all lowliness and gentleness, with longsuffering, bearing with one another in love, endeavoring to keep the unity of the Spirit in the bond of peace. There is one body and one Spirit, just as you were called in one hope of your calling; one Lord, one faith, one baptism; one God and Father of all, who is above all, and through all, and in you all. -Ephesians 4:1-6